Despite the mountains of fundraising advice that’s churned out daily via blogs and other online venues, remarkably little of what’s being written is new. Whether in 140 characters or full-length articles, what passes as counsel these days is more derivative than innovative.
That’s the reminder from Steve MacLaughlin, director of Blackbaud’s Idea Lab, in a tweet. His headline reads: “In 1932, Lyman Pierce spelled out the keys to a successful fundraising campaign. Still true today.”
I agree.
If there’s a fundraising campaign in your organization’s future, you can’t do better than Pierce’s almost 100-year old counsel summed up in the following 11 requisites for success.
- An appealing case
- Competent agency management
- A reasonable objective
- A friendly, well-informed constituency
- Timeliness
- Numerous points of contact
- An unhurried period of preparation
- An adequate scale of giving
- Substantial preliminary gifts
- Tested methods
- Competent direction
My fingers itch to add color commentary to the above, but I’m betting you’re smart enough to do that for yourself. The headers are obvious in their implications for campaign planners.
And not to worry. Should you want/need more, there’s advice galore a mere click away (including here at Generous Matters). Just not much that’s new.
For more on today’s topic, see:
Hot August tips for campaign success in faith-based settings