This one thing for year-end fundraising success: Embrace social.


Development folk are cautioned that the best gifts come with one-on-one interactions. “Real” fundraising, we’re taught, is intimate work. The more specifically tailored the better — a segment of one, if you will.

All of which is true, at least some of the time and always when a major gift is the goal.

There are seasons, however, (e.g. calendar year-end) when casting the net broadly, of embracing social, is the way to go. Not as a replacement for attention to the individual, of course, but as a companion strategy.

Thanks to technology, going wide has gotten a lot easier.

In an article posted to the Nonprofit PRO blog, Gary Wohlfeill, director of brand and marketing at CrowdRise, a leading online platform for fundraising, cheers fundraisers on with the assurance

that social fundraising is how your supporters these days want to engage with your cause, make it their own and show the world how they care and give back—all through the megaphone of their mobile device and social networks.

. . . if you’re leaving social fundraising out of your holiday strategy, then you’re leaving money on the table
(emphasis mine).

By making sure your supporters are encouraged to not just donate, but to share and fund raise on your behalf as well, you’re opening up a whole world of possibilities fueled by social fundraising.

By harnessing the power of the giving season and really creating opportunities for your supporters to take their love of your cause #BeyondTheDonation, you’re opening up a whole new world. Get out there this holiday season and make sure social fundraising is a part of you mix. You’ve got nothing to lose and a whole lot to gain.

Is this the year in which you finally embrace(d) social? If so, let me know how it’s going for you?

What's your take on this topic?

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