This one thing for year-end fundraising success: Ask

ASK. According to the folks at Better Fundraising, it’s the ONE THING you (and every other fundraiser) should do for sure at year-end. “The job of your fundraising from mid-November on is to remind your donor to send in a gift, not to persuade them. Just Ask. Ask Boldly. Ask without fear. Ask knowing that […]

And now for a kick in the ask

If Giving USA and other such reports are believed, this is the best of times for fundraisers and the good causes for which they work. Donors dug deep in 2015 (the most recent year for which giving numbers are available), doling out a whopping $373.25 billion to their favorite causes. Individual donors upped their gifts […]

My one word plan for year-end fundraising success

With the calendar year-end barreling down on us, fundraising gurus are out in force with advice for making the most of the giving season. In the past week alone I’ve come across simple strategies for a dynamite fourth quarter, a 30-minute consultation that’s sure to double appeal results, 2-steps to getting the next gift, and […]