To see ourselves through donors’ eyes

“I have difficulty warming up to receiving cold calls.”  It’s been a couple of weeks since a reader posted this 9-word comment and I’ve yet to reconcile his response with my hints to fundraisers for taking the shivers out of cold calls. I’m not ready to change the tune I regularly sing to clients about […]

Why a warm welcome to first-time donors matters

Tracking the performance of loyal supporters is basic best practice in most development shops these days. (I assume that includes yours.) But what about the folks who made a first-time gift to your organization during the past year? Have you singled them out for special attention? If you answered yes, hurrah. If your answer is […]