To see ourselves through donors’ eyes
“I have difficulty warming up to receiving cold calls.” It’s been a couple of weeks since a reader posted this 9-word comment and I’ve yet… Read More »To see ourselves through donors’ eyes
Bluefrog
Why a warm welcome to first-time donors matters
Tracking the performance of loyal supporters is basic best practice in most development shops these days. (I assume that includes yours.) But what about the… Read More »Why a warm welcome to first-time donors matters