This one thing for year-end fundraising success: Tell a good story

TELL A GOOD STORY. “Any brand of toothpaste is peddled with far more sophistication that the life-saving work of aid groups.” Nicholas Kristof Which, as FastCompany blogger Adele Peters explains, is why and how nonprofits that are represented by staff who can tell a good story, get noticed and get gifts at year-end. And in […]

Doing good without us

It’s getting easier everyday for would-be givers to search out or create their own giving adventures. Connections with causes of the heart are a Goggle search away and that means a much diminished role for old-time intermediaries. Case in point, this from the September 26 New York Times. The critical mass of wiki and mapping […]