Follow the love lines to the gift

A fundraising colleague told me about her work with a major donor prospect over a period of more than six months. She had focused the possible supporter in the direction of the project that was at the top of the organization’s must-fund list – raising money for AIDS programs in Africa. In anticipation of the […]

Two century-old fundraising wisdom from the second Mrs. Judson

Donor-centered fundraising has never been as important as it is now. Or so goes the buzz among development gurus. I’ve said as much myself – first in Growing Givers’ Hearts: Treating Fundraising as Ministry and then again (and again and again) in my interaction with clients. When it comes to nurturing loyal giving, nothing beats […]