donor cultivation

A fundraiser friend of mine is struggling to meet her goal for number of donor visits per week. She’s heard it said often enough to believe she won’t raise money – real money that is – sitting at her desk. My friend is eager to be out and about, meeting with the good folks who support her organization. Unfortunately, not as many of them are eager to meet with her.

“How can I up the percentage of yes’s to my requests for visits?” she asked. “People are polite, but most say it’s not necessary for me to come see them – that I shouldn’t waste my time stopping by. They tell me they’ll continue giving without a visit. What more can I say?”Read More »Tips for getting your toe in the door