Yes, there is a “u” in fundraising, but it’s not about you.

Fundraisers are a passionate lot and with that passion comes strong opinions on various and sundry topics. However, there’s a time to  speak up for what you believe and a time to remain silent. Specifically, if your views run counter to those espoused by a donor with whom you are engaged in conversation, keep your […]

Don’t let informed attributes inform your fundraising

I recently ran across the phrase “informed attribute,” which I’ve learned involves saying something is X, but without showing it to be so. We bump into informed attribute all the time while reading fiction or watching television. It’s a convenient trope of writers too lazy to fill in the back story of their characters. The […]

How not to annoy donors

One article back, I encouraged fundraisers to see themselves through donors’ eyes. Today, the guys over at The Agitator, a daily must-read for me, picked up the theme with a comment from Claire Axelrad, another blogger and fundraising consultant extraordinaire, as their springboard.  (I love when great minds think alike, especially when those minds agree […]