This one thing for year-end fundraising success: Tell a good story

TELL A GOOD STORY. “Any brand of toothpaste is peddled with far more sophistication that the life-saving work of aid groups.” Nicholas Kristof Which, as FastCompany blogger Adele Peters explains, is why and how nonprofits that are represented by staff who can tell a good story, get noticed and get gifts at year-end. And in […]