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“growing givers’ hearts”

Two century-old fundraising wisdom from the second Mrs. Judson

Donor-centered fundraising has never been as important as it is now. Or so goes the buzz among development gurus. I’ve said as much myself – first in Growing Givers’ Hearts: Treating Fundraising as Ministry and then again (and again and again) in my interaction with clients. When it comes to nurturing loyal giving, nothing beats meeting donors where their hearts are.

And truth be told, that is how it has always been.

We modern-day fundraisers may think we’ve happened upon a “new truth,” but the best of our tribe have been at this donor-centered thing for years. Centuries in fact, as I was reminded via a most unlikely of sources – the 1872 biography of Sarah B. Judson, the second wife of Adoniram Judson.Read More »Two century-old fundraising wisdom from the second Mrs. Judson

Symbiotic mutualism and growing givers’ hearts

When fundraising is treated as ministry, organizational leaders don’t worry about the proliferation of good causes to which people can give their time, talent, and treasure. In Kingdom company, there’s no hint of a competitive spirit. In fact, the fast growing community of organizations operating under the banner of Christ is heralded as a benefit. Or as Pam Reist, pastor of the Elizabethtown (PA) Church of the Brethren sees it, as opportunities for “symbiotic mutualism.”

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