Four tough questions behind truth-filled tales of organizational impact

Heads up, nonprofit leader. The team over at Oneicity would have you do more with your appeal letters than simply regale donors (potential or ongoing) with tales of organizational triumphs. Their advice? Tell the folks from whom you hope to get a gift  “what happens if your work doesn’t go on.” Here’s more of the message […]

Forget the stuff, give ‘em information

It started with a post from Oneicity.  Blogger Steve Thomas  claims that major donors stop giving not because they’re mad, but because we don’t give them reasons to do otherwise.  The solution? Right now, before you get into the 4th quarter insanity…help some of your major donors understand the difference they are making. Don’t ask […]