This one thing for year-end fundraising success: Tell a good story

TELL A GOOD STORY. “Any brand of toothpaste is peddled with far more sophistication that the life-saving work of aid groups.” Nicholas Kristof Which, as FastCompany blogger Adele Peters explains, is why and how nonprofits that are represented by staff who can tell a good story, get noticed and get gifts at year-end. And in […]

Generosity in quotes:

“The hardest story to share is the one that cuts us deep. The one we don’t want to reveal. The one that proves our own brokenness. Yet if God has brought you any level of healing, it’s important to share that hope and healing with others. When we share the stories we don’t want to […]

Stories are a fundraiser’s best friend

Fundraisers have gone gaga over stories and for good reason. Storytelling is integral to every phase of fundraising, from making the case for support, to asking for gifts, to saying thank you, to building donor loyalty. A picture may be worth a 1,000 words, but a story can be priceless — if told right. And […]