This one thing for year-end fundraising success: Embrace social.

EMBRACE SOCIAL. Development folk are cautioned that the best gifts come with one-on-one interactions. “Real” fundraising, we’re taught, is intimate work. The more specifically tailored the better — a segment of one, if you will. All of which is true, at least some of the time and always when a major gift is the goal. […]

This one thing for year-end fundraising success: Ask

ASK. According to the folks at Better Fundraising, it’s the ONE THING you (and every other fundraiser) should do for sure at year-end. “The job of your fundraising from mid-November on is to remind your donor to send in a gift, not to persuade them. Just Ask. Ask Boldly. Ask without fear. Ask knowing that […]

Déjà vu, year-end letter writing, and other challenges of the season

To fundraisers who’ve been on the job more than a couple of fundraising cycles, cranking out yet another year-end appeal letter can feel like déjà vu all over again. Keeping it fresh is a challenge and all the more so when the work of your organization flows on, as it should, in endless sameness. Nonprofits […]

My one word plan for year-end fundraising success

With the calendar year-end barreling down on us, fundraising gurus are out in force with advice for making the most of the giving season. In the past week alone I’ve come across simple strategies for a dynamite fourth quarter, a 30-minute consultation that’s sure to double appeal results, 2-steps to getting the next gift, and […]