Recent days have brought a flurry of articles through my in-box that praise the power of a simple thank you. An appreciative word is good for business, we’re told. “Thank you” leads to reciprocal generosity. It’s a tough cookie who’s immune to the motivating effects of acknowledgement and thanks, researchers report. The take-away for fundraisers? [...]
What part of thank you don’t you understand?
January 23, 2013 By 4 Comments
Maybe it was just me, but the just completed end-of-year “gold rush” seemed unusually vociferous, what with the addition of emails, texts, and tweets to the usual direct mail onslaught. Even the stodgiest of charities jumped into the online fundraising waters, panning for riches beside the early adapters. Frantic fundraisers left no method of asking [...]
