“Despite years of claiming the contrary, donors still don’t really care about nonprofit performance or impact.” In fact, as blogger and student of philanthropy Tim Ogden reports, a majority of donors believe there “isn’t much difference between nonprofits, that any giving is good, and performance measures are a waste of time and money.”
For all the calls for proof of impact, for most folks, a touching story trumps facts most of the time. It’s what Ogden refers to as the “Lake Wobegon problem: the idea that all the nonprofits I give to are above average” so don’t bother me with dry details. Read More »Donors may not care about results, but boards should