This one thing for year-end fundraising success: Tell a good story


“Any brand of toothpaste is peddled with far more sophistication that the life-saving work of aid groups.” Nicholas Kristof

Which, as FastCompany blogger Adele Peters explains, is why and how nonprofits that are represented by staff who can tell a good story, get noticed and get gifts at year-end. And in every other season of the year.

The case at the heart of Peters’ point is Charity:Water, “a nonprofit that has raised more than $260 million for clean drinking water in developing countries since it launched in 2006” with the help of masterful storytelling.

You’ll want to read the article for yourself, but until you get there, here’s the short version of what separates good stories from the rest. You can thank Tyler Riewer, brand content lead for Charity:Water, for the following five tips.

Good stories have more faces than facts.

Good stories spark your memory.

Good stories combine head and heart.

Good stories give context.

Good stories empower people to take action.

What’s your organization’s story? I’m betting it’s a good one, so tell it like it is.

What's your take on this topic?

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