The importance of a grateful good-bye
There’s no big data behind my claim that raising money for small and mid-sized nonprofits – faith based included — is getting tougher by the… Read More »The importance of a grateful good-bye
donor retention
97.8% of the time, lapsed means long gone
Fundraisers in nonprofits large and small devote considerable time and money trying to win back the affection (and gifts) of folks who’ve not shown up… Read More »97.8% of the time, lapsed means long gone
Three keys to donor retention: interest, respect, and trust
For several years now, fundraising consultants and researchers have sounded the alarm about sorry donor retention rates and it seems all the noise has had… Read More »Three keys to donor retention: interest, respect, and trust
Planning for fundraising success on the count of 3
If you’re an über–planner – someone who gets her jollies from churning out lengthy tomes complete with color coded charts and detailed strategies that go… Read More »Planning for fundraising success on the count of 3
Donor retention is THE thing
It’s not as though donor retention is a new concept. The who’s who of the fundraising world have been beating that drum hard for several… Read More »Donor retention is THE thing
Finder/keeper beats loser/weeper, every time.
It’s been six month since I last wrote a check to a ministry organization that my husband and I had supported faithfully for more than… Read More »Finder/keeper beats loser/weeper, every time.
Monday morning development resource mash-up
The skinny on donor attrition. Losing more than you gain is great news to Weight Watchers, but not so much for fundraisers. However, as I… Read More »Monday morning development resource mash-up
Turning fundraising losses into gains with the help of old friends
This just in from the Association of Fundraising Professionals: 2011 was a tough year for America’s nonprofit community. That’s the word based on an analysis… Read More »Turning fundraising losses into gains with the help of old friends
Forget the stuff, give ‘em information
It started with a post from Oneicity. Blogger Steve Thomas claims that major donors stop giving not because they’re mad, but because we don’t give… Read More »Forget the stuff, give ‘em information