Generosity in quotes: Reid Trulson
“We face a challenge. About a third of today’s world population identifies as Christian, but that percentage was the same in 1900. We send many… Read More »Generosity in quotes: Reid Trulson
American Baptist International Ministries
Two century-old fundraising wisdom from the second Mrs. Judson
Donor-centered fundraising has never been as important as it is now. Or so goes the buzz among development gurus. I’ve said as much myself – first in Growing Givers’ Hearts: Treating Fundraising as Ministry and then again (and again and again) in my interaction with clients. When it comes to nurturing loyal giving, nothing beats meeting donors where their hearts are.
And truth be told, that is how it has always been.
We modern-day fundraisers may think we’ve happened upon a “new truth,” but the best of our tribe have been at this donor-centered thing for years. Centuries in fact, as I was reminded via a most unlikely of sources – the 1872 biography of Sarah B. Judson, the second wife of Adoniram Judson.Read More »Two century-old fundraising wisdom from the second Mrs. Judson
Conventional wisdom or self-fulfilling prophecy
What is the toughest sell these days for fundraisers? If your answer is unrestricted support, join the chorus. Conventional wisdom among 21st century fundraisers points… Read More »Conventional wisdom or self-fulfilling prophecy