A challenge to pastors: embrace the ministry of fundraising
Over the years, I’ve sat through hundreds of prospect review sessions where the giving records of faithful supporters are analyzed down to the dollar. Bumps in giving are cheered, declines worried over, and the next ask planned with care. No one frets that donor files are regularly reviewed by the “right” people. Information is, after all, a fundraiser’s most valuable tool.
It’s the rare ministry CEO who worries that knowing who gives what will prejudice his or her relationship with friends of the organization. In fact, organizational heads usually want more information, not less.
Except, that is, when the CEO is a pastor. Read More »A challenge to pastors: embrace the ministry of fundraising