storytelling

Beyond Auld Lang Syne

May 25, 2026

History isn’t just a nostalgic stroll down memory lane. Nor is it a slavish attachment to the way things were. As HBR authors John Seaman… Read More »Beyond Auld Lang Syne

This one thing for year-end fundraising success: Tell a good story

October 31, 2017October 30, 2017

TELL A GOOD STORY. “Any brand of toothpaste is peddled with far more sophistication that the life-saving work of aid groups.” Nicholas Kristof Which, as… Read More »This one thing for year-end fundraising success: Tell a good story

Generosity in quotes:

October 6, 2017October 3, 2017

“The hardest story to share is the one that cuts us deep. The one we don’t want to reveal. The one that proves our own… Read More »Generosity in quotes:

Stories are a fundraiser’s best friend

November 17, 2014November 16, 2014

Fundraisers have gone gaga over stories and for good reason. Storytelling is integral to every phase of fundraising, from making the case for support, to… Read More »Stories are a fundraiser’s best friend

My name is Rebekah Basinger, and I created Generous Matters as a space in which to think out loud about professional and personal topics that matter most to me. On most days, that's fundraising, board governance, leadership, and generosity in all its forms.

It’s been a while since I’ve added anything new, and one of these days I’ll return to regular blogging. Until then, I hope you’ll find the archived posts to still be relevant. Quoting the author of Ecclesiastes, there’s nothing new under the sun. Wisdom ages well.