Donors may not care about results, but boards should
“Despite years of claiming the contrary, donors still don’t really care about nonprofit performance or impact.” In fact, as blogger and student of philanthropy Tim Ogden reports, a majority of donors believe there “isn’t much difference between nonprofits, that any giving is good, and performance measures are a waste of time and money.”
For all the calls for proof of impact, for most folks, a touching story trumps facts most of the time. It’s what Ogden refers to as the “Lake Wobegon problem: the idea that all the nonprofits I give to are above average” so don’t bother me with dry details. Read More »Donors may not care about results, but boards should